Luxury lifestyle and jewellery PR specialists

Luxury lifestyle & jewellery PR specialists

We’ve built our luxury lifestyle and jewellery marketing communications and PR business the best way – through referrals and word of mouth. Clients stay with us year after year, enjoying great results and the benefits of working with a team with years of industry experience.

Clients

Isabella Liu

Born in China and based in London, Isabella Liu is an innovative award-winning jewellery designer and artist who founded her own design studio in 2014. She has since received three gold and two silver Goldsmiths’ Craft & Design Council Awards, as well as two gold awards for best product and best new designer, 2015 Milan World Expo China-Italy.

In 2017, she was the winner of the International Jewellery London 2017 ‘Editors’ Choice’ award for outstanding Creative Originality. This year she has been named as an Influencer/Ambassador for the China Britain International Design Week and the British Council in Asia for 2018.

We have advised Isabella on every aspect of her business to help her grow and establish the brand through the best use of promotional materials, social media and press relations. Most recently we have been helping her maximise her presence at trade events to attract key potential retailers.

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International Jewellery London

The key event in the industry calendar, IJL is the premier industry platform for the unveiling of the hottest trends and flagship collections from around the world.

For fourteen years we provided support for the Show itself and for its amazing portfolio of designers and brands.

Our work includes building the UK and international profile for IJL year round, creating editorial and broadcast features, blog series and media partnerships with key publications around the world. We also have helped exhibitors achieve prominence with media and visitors – offering one-to-one advice on branding, social media and PR , especially to those entering the UK market for the first time.

We have developed initiatives such as Bright Young Gems – to showcase young, emerging talent – and introduced the successful Editor’s Choice Awards. We also brokered IJL’s involvement and sponsorship of the Goldsmiths’ Craft & Design Council Awards.

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Beau Han Xu

We work with the extraordinarily talented and award-winning jewellery designer and artist – Beau Han Xu. In addition to astonishing one-off art pieces and distinctive glassware, Beau’s work includes SPLASH! – The Beau Han Xu Diamond Couture Jewellery Collection, the Beau Barware Collection with the Innovative Beau Cut™ and DROP! – his new Diamond Couture Collection, recently launched at Claridge’s.

We masterminded his UK launch at the Ritz in 2016 and have worked with him since, assisting with his rollout across the UK. As well as organising high profile events – such as a catwalk show at Claridge’s – we introduced the brand to exclusive retailers, organised special projects with Swarovski, assisted with social media campaigns and successful award submissions, as well as securing extensive media coverage in influential industry and consumer titles.

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Richard Ogden

Richard Ogden has been welcoming customers to its Burlington Arcade boutique for more than 60 years. They asked us to help raise their profile within the UK consumer press, in a drive to attract a new generation of brides to their famous Ring Room, as well as promote Richard Ogden as the ‘go to’ retailer for classic English designs.

We designed and ran a creative campaign over two years, including introducing themed ‘At Home’ events for the media to promote the Ogden woven pearl and tiara collections. We also launched a successful loan service for fashion and jewellery shoots, resulting in coverage in leading mainstream consumer titles such as Vogue.

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Fei Liu

Fei Liu, UK Jewellery Awards’ Designer of the Year 2016, has made his mark as a designer of stunning fine jewellery. His work has an undeniably unique aesthetic that celebrates femininity – creating a British brand acclaimed for its colour, innovation and personality.

We organised the launch of the Fei Liu brand in the UK and internationally via a special event at the Chinese Cultural Embassy, with the Chinese Ambassador as keynote guest. Fifty industry VIPs were invited, including influential buyers and editors from national and international consumer broadcast and print media and the industry press.

We followed this up with one-to-one media meetings with key editors, including the Financial Times and the Telegraph. The resulting high profile editorial media exposure gave Fei Liu an invaluable boost on his journey to becoming the internationally recognised star that he is today.

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The Goldsmiths’ Craft & Design Council

The Goldsmiths’ Craft and Design Council (GC&DC) is a social, not for profit,  organisation  dedicated to the promotion of fine craftsmanship and creative design within the jewellery and silverware industry. Its aim is to promote and support excellence through its unique national competition, its Awards programme and subsequent exhibition held annually at the Goldsmiths’ Centre and Goldsmiths’ Hall. Embracing every aspect of craft and design, the competition showcases the best of British jewellery, goldsmithing, silversmithing and the allied trades.

Eleven years ago, we helped to broker a special partnership with the GC&DC and International Jewellery London, in order to provide valuable additional exposure for the Council and its work. This included IJL sponsoring the competition’s prestigious Gold Award for Precious Jewellery, one of the most popular categories in the competition, and providing a stand at the show each year.

The GC&DC now organises one of the show’s highly regarded seminar highlights: ‘In Conversation with’….. iconic British Designers such as Theo Fennell, Tomasz Donocik, Stephen Webster and Eliza of Junus & Eliza. The Council’s chairman Jos Skeates has been the compere for these prestigious events.

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Andrew Geoghegan

British fine jewellery designer Andrew Geoghegan is known for his precision designed pieces that cleverly unify seemingly contradictory elements – angular facets and soft curves, warm shades and metallic ‘chill’.

Andrew is a regular exhibitor at International Jewellery London, where the Hammond Bespoke team advise him on press materials, communications and how best to get the most out of the show.

He is the recipient of many awards including the British Jewellery Association’s 2014 Designer of the Year. He was also a winner of the Editor’s Choice, International Jewellery London 2015 and his Gabriel collection was voted Bridal Jewellery Collection of the Year 2017, by Professional Jeweller.

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The Houlden Group

Celebrating over 40 years in the jewellery industry, Houlden Jewellers, has around thirty luxury independent members representing some eighty stores across the UK and Ireland.

This prestigious trading community not only has substantial buying power but also offers members, through the ‘Houlden Advantage’ an extensive range of exclusive benefits that deliver a tangible return on investment. These include a strong support network, preferential buying and transparent trade terms, business advice, a resource centre, training and marketing expertise – including PR. This sets the Group apart within the sector, ensuring that their members can be the best in their field, whilst retaining their independence.

We assist with press materials and newsletters, provide confidential consultancy and alert the Group to industry issues and opportunities.

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What we do

Our team have a wide range of jewellery industry experience and have worked with major brands and innovative new ventures for many years. Our services include:

  • Publicity

  • Shows And Exhibitions

  • Consultancy

  • Social Media

  • Brand Review

  • Copy-Writing

  • Brand Building

  • Crisis Support

  • Event Organising

  • Support for Awards

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  • Publicity

  • Shows And Exhibitions

  • Consultancy

  • Social Media

  • Brand Review

  • Copy-Writing

  • Brand Building

  • Crisis Support

  • Event Organising

  • Support for Awards

About us

We’ve built our luxury lifestyle and jewellery marketing communications and PR business the best way – through referrals and word of mouth. Clients stay with us year after year, enjoying great results and the benefits of working with a team with years of industry experience.

Our contacts include the most influential journalists and opinion formers working in the sector today.

We work with all sizes of businesses – established brands and exciting start-ups. We open doors for our clients to high level decision makers in retail. With our collective expertise, we provide clients with an invaluable sounding board, from a business and a marketing perspective. In many cases, companies, just come to us for consultancy.

Meet the team >

Testimonials

Testimonials

“I really enjoy working with Hammond. They totally understand the dynamics of my brand and where I would like it to be in 5 years’ time. More importantly, they really do have a finger on the pulse of what is happening in the industry as well as who I should be targeting. They provide an invaluable sounding-board, coming up with new ideas – and are always there to help me in any way they can. I just have to ask!”

- Founder, Jewellery Designer

Testimonials

“Hammond has been instrumental in developing many key initiatives to enhance IJL. They offer us personalised attention, creative ideas, excellent contacts and proactive year-round support. They are sophisticated, savvy, fun to work with and get the job done.”

- IJL Show Manager

Testimonials

“Hammond Bespoke have been instrumental in helping build my Beau Han Xu brand. Their in-depth knowledge of the luxury market, an exceptional contact list along with passion, creativity and round the clock support, has proved invaluable. They are also great fun to work with and I really appreciate their enthusiasm!”

- Founder, Jewellery Designer

Testimonials

“Hammond PR successfully opened doors for us with the consumer press. The resultant coverage in bridal and consumer glossies certainly raised awareness for our antique and classic jewellery collections. We appreciated their professionalism and personal commitment to getting the best results.”

- Founder, Jewellery Designer

Testimonials

“It is always a pleasure working with Hammond PR. Suzanna and the team have always been supportive of our work and have opened many doors for us. The opportunities Hammond PR has given us are invaluable.”

- Founder, Jewellery Designer

Testimonials

“The Council was seeking to raise awareness of our work and effectiveness within the industry. Hammond proposed that we should forge links with IJL – to the mutual benefit of both organisations. This has proved to be an invaluable, very successful and brilliant partnership for us and we thank Hammond for their inspiration and networking skills”.

- Consultant Secretary, The Goldsmiths’ Craft & Design Council.

Testimonials

“Hammond PR have proved year after year to be totally invaluable to my brand when exhibiting at IJL. From advice on our communications to introducing us to key journalists, the Hammond team appear to know everything and everyone!”

- Founder, Jewellery Designer

Testimonials

“In the short time that we have been working with Hammond, we have been delighted with their service. They are in tune with our industry and really understand our values and ethics. This is reflected in focused advice, and effective, tailored communications materials that have real impact and meet our deadlines.”

- Chief Executive, Houlden Group.

Contact Details

If you have seen anything here which could be of interest to you, please do not hesitate to get in touch with us!

hello@hammondpr.co.uk

+44(0)207 118 1422

1 The Sanctuary
Westminster
London
SW1P 3JT