Zeemou Zeng, the talented young jewellery designer, originally studied interior design and architecture in China before coming to the UK  to complete an MA course in Designer Making/Jewellery Design at University of the Arts London.  Founded in 2017, his eponymous label specialises in both distinctive contemporary fine jewellery and modern luxury crystal ware. Zeemou Zeng’s far-reaching imagination and objective observation as an interior artist meant that a luxury crystal collection made perfect sense. Inspired by the cut of gemstones, Zeemou Zeng designed a set of crystal glasses that mirrors actual gemstone and diamond cutting techniques. Today, this luxury homeware collection is a key part of the Zeemou Zeng DNA. Unique design, exquisite craftsmanship, and an independent spirit are the guidelines that are channelling the Zeemou Zeng lifestyle brand.

Zeemou approached Hammond PR for guidance on product innovation, seeking our advice on the prototype design of his crystalware collection. We wrote his press launch materials and sent these to key lifestyle industry press to support the launch in William & Son W1.