Victor Wong

The innovative fashion accessories and eyewear designer Victor Wong approached, we also introduced in 2020 when he was seeking PR and marketing support for his Victor Wong London Fashion Week Show for Autumn/Winter 2021.

Victor Wong is the only eyewear designer to have shown for eight consecutive years at LFW.

The brief was to help Victor, based in China, to build his brand in the UK – against a background of distance and the global impact of the pandemic. We successfully provided the company with a UK-based support team, implementing a comprehensive press and influencers communications campaign, liaising throughout with LFW and other designers for his Autumn /Winter shows in 2021 and 2022.

Hammond PR also introduced Victor to the UK fashion brand Labrum London and helped facilitate the successful collaboration of Victor Wong eyeware for the Labrum Spring/Summer 2022 LFW show. Victor’s exclusive designs for Labrum are now available to buy through Labrum London and SSENSE.

Recent coverage for Victor Wong includes Highsnobiety, i-D Magazine, Cent Magazine, Because London, Tank Magazine and FashionSnap.


“As a designer showing at London Fashion Week ‘remotely’, Hammond PR have provided me with invaluable hands-on support – from navigating the application process, checking all the fine details, providing excellent business advice and executing a flawless launch. All this has contributed to a growing awareness of the brand in the UK, especially with their introduction and negotiation help with our collaboration with Labrum London.

They are always prepared to go the extra distance and help me whatever the request or the deadline. I cannot recommend the team more highly”.

Victor Wong – Fashion Accessories and Eyewear Designer