Dr Shehab Jabir launched his own brand of watches, Hawchester London, in 2021.
Coming from a family of jewellery and watch professionals with five generations of family experience in the trade, meant that watches and jewellery have always played a big part in his life.This led to him building his own premium watch collection.

Hammond PR wrote the launch press in both materials and distributed these to key industry, consumer lifestyle national and regional press. The resulting coverage ran in Retail Jeweller, WatchPro and the NAJ Jeweller magazine, as well as being featured on the consumer lifestyle pages of key regional titles in the run-up to Christmas.

We also introduced Dr Jabir to influential industry watch experts to help them grow their stockist base. We complemented this with advice as to which industry events and exhibitions would help launch and establish his brand.