Colormond, the new global sustainable enterprise, approached Hammond PR to organise their UK launch to press, influencers, VIP retailers and industry experts. . The Colormond Collections feature uniquely created coloured laboratory grown diamonds in an exceptional spectrum of hues never previously seen before.  These fine jewellery pieces, designed by award-winning fine jeweller Fei Liu,  make a special occasion an everyday celebration as they are accessible, affordable and designed to inspire sustainable lifestyle choices.  

Founded by the pioneer, Stella Liu, the Colormond business is a first for the sector – alongside masterminding the first coloured laboratory created diamond benchmark standards for the industry, with the launch of their new Colour Grading system.

We were commissioned to source the London launch location and negotiate and oversee the execution of the event which took place in October 2023 – organising sound, lighting,  food and beverage choices, display, merchandising as well as handling the guest invitations with follow through. 

The launch took place at Somerset House with two events on the day – an early afternoon press preview and an evening party for retailers and industry professionals.

We wrote both the consumer marketing and press materials and also helped Colormond source a suitable celebrity to head up the launch, supporting their choice of Daisy Lowe with a photocall, with the photos subsequently used on social media at the time of the London  Fashion Awards.

As part of this, we also organised for Kimberley Wyatt (ex-Pussycat Doll) to wear flagship pieces when hosting The British Citizen Youth Awards at the House of Lords, as well as actress Maimie McCoy, at the premiere of her latest film, The Performance, at the Rome Film Festival.