Richard Ogden has been welcoming customers to its Burlington Arcade boutique for more than 60 years. They asked us to help raise their profile within the UK consumer press, in a drive to attract a new generation of brides to their famous Ring Room, as well as promote Richard Ogden as the ‘go to’ retailer for classic English designs.
We designed and ran a creative campaign over two years, including introducing themed ‘At Home’ events for the media to promote the Ogden woven pearl and tiara collections. We also launched a successful loan service for fashion and jewellery shoots, resulting in coverage in leading mainstream consumer titles such as Vogue.
“Hammond PR successfully opened doors for us with the consumer press. The resultant coverage in bridal and consumer glossies certainly raised awareness for our antique and classic jewellery collections. We appreciated their professionalism and personal commitment to getting the best results.”