Fei Liu, UK Jewellery Awards’ Designer of the Year 2016, has made his mark as a designer of stunning fine jewellery. His work has an undeniably unique aesthetic that celebrates femininity – creating a British brand acclaimed for its colour, innovation and personality.
We organised the launch of the Fei Liu brand in the UK and internationally via a special event at the Chinese Cultural Embassy, with the Chinese Ambassador as keynote guest. Fifty industry VIPs were invited, including influential buyers and editors from national and international consumer broadcast and print media and the industry press.
We followed this up with one-to-one media meetings with key editors, including the Financial Times and the Telegraph. The resulting high profile editorial media exposure gave Fei Liu an invaluable boost on his journey to becoming the internationally recognised star that he is today.
“It is always a pleasure working with Hammond PR. Suzanna and the team have always been supportive of our work and have opened many doors for us. The opportunities Hammond PR has given us are invaluable.”