Bernard Delettrez

The enigmatic Italian fine jeweller Bernard Delettrez opened the doors of his South Molton Street boutique in Central London in the autumn of 2022. Well known and with an enviable international clientele, Bernard Delettrez approached Hammond PR to find out how best he could put the word out in the right circles that his brand was now available in the UK.

We came up with the solution of inviting the cream of jewellery editors, freelance writers and stylists to meet Bernard Delettrez in his boutique for one-to-one appointments. The key editors attended representing twenty consumer titles including Vogue, Tatler, Harper’s Bazaar, Elle, Vanity Fair, The Times, The Telegraph, New York Times and The Financial Times. Extensive coverage followed – from Tatler to the New York Times.

“Hammond PR hosted a very busy one-day in-store press event – their experience was invaluable in not only organising this event at short notice but also advising on the best approach, and then ensuring a top-class media attendance. They have great creative flair and produced some excellent press materials. Post-event follow-up has been very successful.

We are also reaching out to stylists to introduce the collection for red carpet events – and to date the Bernard Delettrez collections have been chosen by Katherine Ryan, Kimberly Wyatt and Anna Leong Brophy.”

UK Creative Director, Bernard Delettrez